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05 Feb 2020
Life Fitness launches on-demand workout library for cardio equipment
Supplier: Life Fitness
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The classes last between 10 and 40-minutes and are designed to cater to users of all fitness levels
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
The classes, lasting between 10 and 40-minutes, are designed to cater to users of all fitness levels and offer a range of difficulty levels, coaching styles and even music genres. They are taught by a group of elite instructors, which includes Lauren Bustos, Kenneth Ferrer and Mary Onyango.
"We are thrilled to offer on-demand classes on a full line of cardio-equipment," says Dan Wille, global VP of Marketing and Product Development at Life Fitness.
"Our priority is to help our customers keep their exercisers satisfied. With the introduction of Life Fitness On Demand, exercisers can have an engaging cardio experience on a variety of equipment in clubs, hotels, athletic centres and other commercial fitness facilities around the world."
The classes were developed in partnership with production studio NEOU, a New York-based production studio, who shot the workout classes in high-definition at its 20,000sq ft (1858sq m) studio in midtown Manhattan.
Nathan Forster, founder and CEO of NEOU, says: "We believe by partnering with Life Fitness, we will be able to provide users with premium workout content with the goal of expanding our reach and making fitness more accessible to a global audience."
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Supplier: Life Fitness
Ely Cambridgeshire
UK
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Web: www.lifefitness.co.uk
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