Prescriptive Music was tasked with creating a private label CD programme for the spas within the Trump Hotel portfolio.
The CD was created to accompany one of the five Trump Personal Intentions treatment programmes - focusing on the themes of Calm, Balance, Purify, Heal and Revitalise - many of which use precious gemstone-infused oils.
There are currently four Trump luxury spas in the US, located in Soho, Chicago, Las Vegas and Waikiki. Each features an exclusive agreement with skin health expert Kate Somerville as well as signature products by Shiffa.
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Supplier: Prescriptive Music
Woodland Hills California
USA
Prescriptive Music is a leading music branding and consulting companies. Headquartered in the US, Prescriptive Music has helped to pioneer the increasingly-popular use of ’sensory branding’ leveraging the emotional and powerful effect of customised music to build customer loyalty and brand differentiation. Prescriptive Music works with major hotels, restaurants, spas and retailers to develop personalized music branding systems that help them attract and retain customers.
Web: www.prescriptivemusic.com
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London
Major hotel brands from Mandarin Oriental and Raffles to Six Senses are all investing in the UK capital, but how will they differentiate themselves asks Katie Barnes
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