Specialising in the provision of a wide range of image based, onsite and online personalised souvenir products that can be accessed and shared digitally, the Magic Memories/ZSL partnership has successfully operated since November 2009.

During that time the relationship has developed in many ways, including - in just the first six months - an increase in sales month on month.

ZSL London Zoo has also enjoyed significant - risk free - additional revenues from a totally new aspect of the visitor experience.

The Magic Memories solution provides guests with photographic based memories of their visit in the form of an interactive photobook, a 'coffee table' story album or images that can be accessed and shared with friends and family via social media channels.

At ZSL, the photobook gives families and animal lovers something special and unique to take home, while each element of the process allows for further promotion and interaction of the ZSL brand and venues long after a visit.